Audiovisual production for culture, education and entertainment live streaming for San Pedro Garza García City
Industry: Art, Culture, Entertainment, Education

The opportunity
As the pandemic started, the city of San Pedro and its Culture & Education Department identified the need of going digital to allow their citizens to continue having high quality events, entertainment, and education programs. The challenge was that the department didn't have the technical and human infrastructure to operate a digital audiovisual program, so we collaborated with them to make this real.

The project
For 18 months we've had the honor to produce and live stream the most important cultural events of the city, from designing the stage plot, to collaboratively coordinate the events' programs, produced the events advertisement on video and photography, fully produce the graphics, operate the cameras, switch them, and guaranteed a fully professional production for +700k people digitally. 

My role
Creative director and producer, together with Georgy Manterola as San Pedro Coordinator and a team of filmmakers, photographers, great talent, theatre staff, engineers, designers and marketing creatives.

Key contributions
/ Managed and lead the project, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Kept a close and professional relationship with the client.
/ Conceptualized visual direction and production on set.
/ Camera operators direction.
/ Switching and live streaming.
/ Cover photographies.

Successful production and transmission of more than 100 events with an audience of +700k people online.
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