Concept and design for GRMNTS | GH ST Creative Works
Industry: Fashion, Consumer products

The opportunity
To launch the first garment of the GRMNTS project, GH ST Creative Works was looking to develop a design that at the same time: helped a cause (breast cancer) and was playful with its branding.

The project
After several sketches and variants, a final design was selected. The GH ST logo (designed by Adrian Alvarez) has an "invisible letter o", which was used as a nipple at the front of this t-shirt, and just at one side regarding the cause.

My role
Creative director and designer, together with a team graphic designers, suppliers, and my partner.

Key contributions
/ Project management and lead, defining with the team its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Conceptualized visual direction.
/ Created sketches for concept validation before entering to design stage.
/ Designed several proposals.
/ Designed the final t-shirt ready for printing.
/ Created the mockups.

The design and merch were strongly accepted by GH ST's customers and the athlete community, creating a great product positioning as an advantage for future collections.
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