Animated Ad for “Caperucita Roja, The Musical”
Industry: Agriculture, International trade

The opportunity
La Gran Audiencia, a relevant company on the entertainment industry in Mexico, was producing “Caperucita Roja, The Musical” (Little Red Riding Hood). In order to promote it and attract new customers to the show, an ad was required for social media and TV, using its existing branding and being playful to become attractive to its market.

My role
PM, creative director, designer, and animator.

Diego Cantú and Barbie Treviño (La Gran Audiencia), Violeta Valdez and David de la Garza (Voiceover).

Key contributions
/ Managed the project, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Conceptualized visual direction for the characters and scenes main features.
/ Created sketches for concept validation before entering to animation stage.
/ Developed storyboard, characters and all graphic resources for the animation.
/ Animated the complete video with 2D rigging and motion graphics.
/ Developed the script and produced the voiceover with Violeta Valdez and David de la Garza.

The animation was published at social media and TV, ensuring ticket sales of +80% on each show.
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