Audiovisual production for PERLAG Imports
Industry: Agriculture, international imports
The opportunity
PERLAG Imports is a company dedicated to the production, commercialization and distribution of Mexican produce. As a result of the first ad we created for the company, a new challenge was put over the table: to produce the live action videos for the 2 star products the company was selling (broccoli and coriander). A video was required for each product as well a well documented process on photography at the Puebla’s fabric.
My role
PM, creative director and content producer, together with Chino Lee (GHST partner).
PM, creative director and content producer, together with Chino Lee (GHST partner).
Key contributions
/ Managed and lead the project, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Kept a close and professional relationship with the client.
/ Conceptualized visual direction and production on set.
/ Camera operators direction.
/ Photography edit.
/ Managed and lead the project, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Kept a close and professional relationship with the client.
/ Conceptualized visual direction and production on set.
/ Camera operators direction.
/ Photography edit.
Outcome
Successful production and distribution of the content through the official sites of the company to create brand awareness and position its competitive advantages through visual storytelling.
Successful production and distribution of the content through the official sites of the company to create brand awareness and position its competitive advantages through visual storytelling.
