Audiovisual production for PERLAG Imports
Industry: Agriculture, international imports

The opportunity
PERLAG Imports is a company dedicated to the production, commercialization and distribution of Mexican produce. As a result of the first ad we created for the company, a new challenge was put over the table: to produce the live action videos for the 2 star products the company was selling (broccoli and coriander). A video was required for each product as well a well documented process on photography at the Puebla’s fabric.

My role
PM, creative director and content producer, together with Chino Lee (GHST partner).

Key contributions
/ Managed and lead the project, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Kept a close and professional relationship with the client.
/ Conceptualized visual direction and production on set.
/ Camera operators direction.
/ Photography edit.

Successful production and distribution of the content through the official sites of the company to create brand awareness and position its competitive advantages through visual storytelling.
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