"Familia" TV Advertisement for Mister Pizza
Industry: Hospitality / Food

The opportunity
For one of the biggest local pizza companies (Mister Pizza), founded in 1989 and with 41 stores over two states in Mexico, we produced the "Familia" TV Ad. We were asked to deliver the whole project in a fast timeline for them to be able to broadcast it regionally on TV. If a good project execution took place, they would continue hiring us for further creations.

My role
Creative director, producer, and editor, making sure everything followed the stablished timeline in order to achieve the expected deliverable on time.

Valeria Rendón and Roberta Garza (Mister Pizza Mkt team), Paola Menéndez (staff), and actors.

Key contributions
/ Coordinated the relationship with the client.
/ Conceptualized visual direction for client's proposed storyline.
/ Created the storyboard.
/ Developed the production plan.
/ Directed the production and the actors.
/ Filmed the ad, operating the camera.
/ Directed the photography.
/ Edited the ad.
/ Edited the sound design.
/ Animated the company's logo.

One of the most successful projects at Mister Pizza, strongly liked and approved by the company's CEO.
Distributed throughout the most important north-east TV Channel (Multimedios Television) at different cities (Monterrey, San Pedro Garza García, Guadalupe, Saltillo, and others) 90+ times live.
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