Concept, design, and manufacture for Fratello Project
Industry: Fashion, Non-Governmental Organization
The opportunity
As part of the professional social impact Fratello Project was creating at rural communities in Mexico, the NGO needed to dress their personnel properly, in a way they can fell confortable, mimic with the communities, and be several hours under the delicious Mexican sun. A garments line was intended to be developed, also to help the organization to implement a fundraising campaign through these products' sales.
As part of the professional social impact Fratello Project was creating at rural communities in Mexico, the NGO needed to dress their personnel properly, in a way they can fell confortable, mimic with the communities, and be several hours under the delicious Mexican sun. A garments line was intended to be developed, also to help the organization to implement a fundraising campaign through these products' sales.
The project
To accomplish this task, 3 different t-shirts were designed and produced: one for general volunteers (gray), and other 2 for Fratello Directors/"Directellos" (black and beige). These last two had inside the shirt a special detail, the "Juntos Podemos" logo just on the opposite side of the Fratello logo, over the heart, to remember the team that if they worked together everything was possible. As well 2 caps were designed and manufactured for the volunteers (blue) and for the "Directellos" (beige) with 3D embroidery.
To accomplish this task, 3 different t-shirts were designed and produced: one for general volunteers (gray), and other 2 for Fratello Directors/"Directellos" (black and beige). These last two had inside the shirt a special detail, the "Juntos Podemos" logo just on the opposite side of the Fratello logo, over the heart, to remember the team that if they worked together everything was possible. As well 2 caps were designed and manufactured for the volunteers (blue) and for the "Directellos" (beige) with 3D embroidery.
My role
Creative director, designer, and project lead, together with a team of designers, volunteers, and printing suppliers.
Creative director, designer, and project lead, together with a team of designers, volunteers, and printing suppliers.
Key contributions
/ Project management and lead, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Conceptualized visual direction.
/ Selected the base garments over which we were to apply the designs.
/ Created sketches for concept validation before entering to design stage.
/ Product design.
/ Suppliers relationship.
/ Supervised and supported product manufacture by CYO's creative staff.
/ Project management and lead, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Conceptualized visual direction.
/ Selected the base garments over which we were to apply the designs.
/ Created sketches for concept validation before entering to design stage.
/ Product design.
/ Suppliers relationship.
/ Supervised and supported product manufacture by CYO's creative staff.
Outcome
The whole organization and volunteers were dressed with Fratello's new garments and all the following activities at the communities were well identified with these t-shirts and caps. As well, sales of the garments started to finance a whole year of Education programs for the community.
The whole organization and volunteers were dressed with Fratello's new garments and all the following activities at the communities were well identified with these t-shirts and caps. As well, sales of the garments started to finance a whole year of Education programs for the community.
