Animated video for San Pedro Garza García city government
Industry: Agriculture, International trade

The opportunity
PERLAG Imports, a company dedicated to the production, commercialization and distribution of Mexican produce, was introducing a new vacuum machine to its process and wanted to let know its customers how it was differentiating from competitors to offer the best quality, durable and fresh products. A video was required to express that and a specific requirement demanded to be animated, aligned to the company’s branding.

My role
PM, creative director, designer, and animator.

Jonathan Valdez (PERLAG) and Angie Lee (Voiceover).

Key contributions
/ Managed the project, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Conceptualized visual direction for the characters and scenes main features.
/ Created sketches for concept validation before entering to animation stage.
/ Developed storyboard, characters and all graphic resources for the animation.
/ Animated the complete video with 2D rigging and motion graphics.
/ Developed the script and produced the voiceover with Angie Lee.

The animation was published around different platforms, helping PERLAG imports to communicate its competitive advantage. As well more projects were originated after the success of this one, such as the graphic design of its official transportation.
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