User acquisition and UX strategist (Mexico)
Industry: Education, e-commerce, marketplace

The opportunity
In 2012, Pinstad co-founder started looking for a leader to position the platform in Mexico, having already stablished in San Francisco, California. For 2 years, I helped the company to grow it's market and enter the most important universities in the north of Mexico as "User acquisition and UX strategist".

Key contributions and outcome
/ Increased the platform’s users by 6,000%.
/ Created strategic alliances with the 5 most important local universities to involve their students in the platform. / Led the research on user needs for an optimized UX and UI on Pinstad Web V3.0.
/ Project management and lead for marketing campaigns and PR, defining scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Represented publicly the company on interviews, events and new campus kickoffs.
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