Animated video for San Pedro Garza García city government
Industry: Education, Community, Government

The opportunity
As almost every city in Latin America, San Pedro Garza García (Nuevo Leon, Mexico) is facing problems regarding public transportation and accidents. In order to create consciousness around the rules to share the street among the different users, an audiovisual content was required to be shared on social media, public screens, and different platforms exposed to the citizens.

My role
PM, creative director, designer, and animator.

Jorge Villarreal (SPGG) and Maru García (SPGG).

Key contributions
/ Managed the project, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Conceptualized visual direction for the characters and scenes main features.
/ Created sketches for concept validation before entering to animation stage.
/ Developed storyboard, characters and all graphic resources for the animation.
/ Animated the complete video with 2D rigging and motion graphics.
/ Developed the script and produced the voiceover with Violeta Valdez.

The animation was published around different digital and physical platforms, reaching +1M citizens in 1 month and working as a prequel for a second video to be produced.
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