Creative direction, product design, manufacture supervision, packaging, marketing, rebranding ,and web design  for Sockcétera
Industry: Fashion

The opportunity
In 2019, Sockcétera was looking for a director to develop the product design, manufacture, packaging, and marketing in order to enter new markets and grow in the B2B channel. Strongly related to my enterprise CYO, I decided to accept the challenge and became Creative Director of the company.

The project/My role
As a Creative Director for Sockcétera, for 2 years I:
/ Researched and identified the trends and opportunities for product development and positioning in different markets.
/ Designed new collections for the company’s catalogue as well as for B2B customers with tailored-made designs.
/ Supervised product manufacture to ensure color, patterns, and functional designs of each collection.
/ Developed corporate sustainability, designing and executing commercial and fundraising campaigns.
/ Developed the company's rebranding.
/ Designed the 2021's website.

Successful developed +50 designs and collections for B2C and B2B clients, positioned the new branding and delivered a fully functional new website.
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