Product R&D, design, 3D modeling, manufacture and packaging for Totem Hydroponics
Industry: Hydroponics

The opportunity
Totem Hydroponics is a Mexican company that offers different solutions directly to the consumers to do home gardening and hydroponics. Their first product wasn't yet ready to be launched, but as a prototype was already working. We were asked to develop the whole product R&D and redesign to generate a brand-new and well designed hydroponic garden.

The project
For this end-to-end project, we created a modular and hermetic hydroponic garden, starting with a market and competence research as part of the R&D process in order to design a beautiful and functional product. As well, we created the renders to be used as part of the validation process as well as for marketing and investment deck purposes. After the design was finished and accepted, we started with the product manufacture with our Industrial Design department at Create Your Own Studio. Finally each batch was delivered to the client with its appropriate package and the process is being repeated for each product badge successfully growing.

My role
Creative director, together with a team of engineers, industrial designers, and the client.

Key contributions
/ Project management and lead, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Conceptualized visual direction and product design according to an optimized and modular UX.
/ Directed 3D model generation.
/ Supervised and supported product manufacture by CYO's creative staff.
Successful product development and manufacture, well-accepted by the market, and with an excellent relationship built with the client, becoming his ally for the product manufacture and future products development.
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