Live stream production for Tec de Monterrey (TecSalud)
Industry: Health, Education

The opportunity
TecSalud, the Health division of Tec de Monterrey University, was creating this new concept in which its dean (Guillermo Torre) would have a conversation with an expert on a subject relevant at the moment, such as COVID, cannabis or others, and create at the same time a dialogue with the audience through the platform “Voces de la Salud”. In order to do so, a professional production should take place to reach the quality expected for the institution.

My role
PM, creative director, designer, animator, and producer

Juan Carlos Dávila (TecSalud), Arturo Campos (CYO), Guillermo Torre (TecSalud).

Key contributions
/ Managed the project, defining with the client its scope, objectives, budget, planning, resources, time, execution, launching, and landing.
/ Conceptualized visual direction for the set and animated graphics.
/ Managed the production, scouting, and set, collaborating with relevant international stakeholders and guests, such as the Mexican Secretary of Foreign Affairs Marcelo Ebrard and Clifford Lane, Deputy Director for Clinical Research and Special Projects at the NIAID in the United States.
/ Directed the cameras and switchers during the production.
/ Animated the graphics for the opening scenes, lower-thirds, and closing scene.

A high volume of comments delivered during the dialogues, reaching 20,000+ People throughout the episodes internationally.
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